Webinar I Gave for Online Retailers

[Re-post from September 14, 2009]

Update: Here is the link to watch the archived webinar – http://www.practicalecommerce.com/webinars/6-Out-Of-The-Box-Sales-Tools-Social-Media-Subscriptions-Group-Selling


I’m presenting a webinar on Tuesday, September 15 at 3 pm EDT on “Out-Of-The-Box Sales Tools: Social Media, Subscriptions, Virtual Goods, and Group Selling” for online retailers. Register at http://su.pr/22Kxs1.

Here is the “official” description:

Out-Of-The-Box Sales Tools: Social Media, Subscriptions, Virtual Goods, Group Selling
Tuesday, September 15, 2009 3:00 PM – 4:00 PM EDT
In this free webinar, you will learn what the newest Internet business models are and how your company can leverage them to increase sales, encourage repeat business and build brand loyalty.

You’ll discover how social networks and other community-based applications can help your business grow, as well as how a subscription model can build value and exclusivity for your products.

You’ll see how the “long tail” can capture untapped customer segments. Plus, you’ll learn about the booming market for virtual goods, which many online retailers now offer. You’ll learn about in-game advertising, where your products could appear on targeted video games.  And we’ll explain group selling concepts and other new channels.

The webinar is sponsored by Full Sail University.  Founded 30 years ago, Full Sail is one of premier media arts colleges in the world, with more than 30,000 graduates. Based in Winter Park, Florida, Full Sail offers online master’s, bachelor’s, and associate’s degrees, including Internet marketing and web design and development.

The webinar is moderated by Practical eCommerce’s contributing editor, Armando Roggio, a seasoned technology journalist.

The presenter is Carol Cox, an instructor at Full Sail University and owner of InterMedia4Web, an Internet marketing and technology firm. She will:

– Discuss the nine primary Internet business models, some of which are little known;

– Explain the newest of the nine models and how your company can leverage them successfully;

– Discuss exciting new marketing channels for online retailers, with examples of merchants who are benefiting from them.

About the Presenter

Carol Cox is an instructor in Internet business and marketing at Full Sail University and owner of InterMedia4Web, an Internet marketing and technology firm. She has consulted for all sizes and types of businesses that are looking to capitalize on the efficiencies, scalability and dynamism of the Internet, from Fortune 500 companies to family-owned businesses.

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